Assurified
Company

Built for the teams that own residential CRE risk.

Assurified brings together insurance expertise, risk operations, residential CRE context, AI-assisted workflow, and enterprise-grade process automation. The platform has been developed with leading institutional residential CRE owners and risk management consultants as design partners.

Risk management becomes a lever for NOI, asset decisions, and operating control.

Leadership

Built by insurance, risk, technology, and multifamily operators.

Assurified combines insurance expertise, AI-assisted workflow, residential CRE operating context, and enterprise-grade process automation.

Joe Schwartz
Joe Schwartz
Co-Founder & Chief Executive Officer

Leader in fintech, insurtech, and risk management platforms.

Eric Jeffries
Eric Jeffries
Co-Founder & Chief Commercial Officer

Sales and customer success leader for SaaS platforms.

Manjunath Reddy
Manjunath Reddy
Co-Founder & CTO

Technology leader with deep experience building and operating enterprise software platforms.

Nicole DiRienzo
Nicole DiRienzo
Senior Vice President, Finance & Underwriting

Strategic finance and underwriting leader with expertise in forecasting, risk economics, and long-range planning.

Stephen Zaleski
Stephen Zaleski
Senior Managing Director, Multifamily Solutions

Multifamily executive with deep owner/operator, investment, and asset-management context.

Woodrow Sabroske, FCAS
Woodrow Sabroske, FCAS
Vice President, Actuarial Risk

Actuarial risk leader with commercial-lines experience and portfolio risk expertise.

Brian Murphy
Brian Murphy
Strategic Development

Partnership and business development leader across the Assurified platform.

Advisory Board

Industry experts shaping the future of proptech and insurtech.

Providing invaluable insights to help shape the future of proptech and insurtech.

John Garrish
John Garrish
Product Strategy & Management Advisor
Stuart Appley
Stuart Appley
CRETech Executive and Advisor
Miguel Gutierrez
Miguel Gutierrez
Operations and Asset Management Executive
Mike Weathers
Mike Weathers
CISO & Senior Cybersecurity Leadership
John-Paul Doughty
John-Paul Doughty
Reinsurance & Insurtech Expert
George Ravich
George Ravich
Fintech & Insurtech Marketing CMO

Market Thesis

A new operating layer for residential commercial real estate risk.

Assurified sits at the intersection of residential CRE operating data, insurance workflow, resident risk programs, and TCOR decisioning. The wedge is the insurance submission. The expansion path is the full risk lifecycle.

Why now

Residential CRE owners face a compounding gap between the complexity of their insurance and risk economics and the tools available to manage them. TCOR accountability is rising, while the operating layer that connects source evidence to decision remains absent.

Category gap

RMIS, exposure data platforms, analytics tools, brokers, and TPAs each serve their function. None owns the owner-controlled workflow that connects submission to TCOR decisioning.

Owner Control Point

The insurance submission is where source data, property truth, carrier context, and renewal strategy converge. Assurified turns the submission from a recurring scramble into an owner-controlled workflow.

Expansion

From the submission, the platform runs renewal, claims, resident risk management programs, and TCOR decisioning. Each workflow deepens the operating record and creates durable switching cost.

Durability

The platform has been developed with leading institutional residential CRE owners and risk management consultants as design partners, with resident risk programs in live operation since 2021.

The economics

Every TCOR dollar reduced is a NOI dollar recovered. At current cap rates, a $1M TCOR reduction translates into meaningful asset value at the portfolio level. Premium, retained loss, and resident default are all levers — Assurified makes each one operational.

See what the platform does.

See the platform. Walk away with a TCOR baseline, a scenario, and the cap-rate value at stake — before commitment.